GoldMine - The First Gold ATM

An Arihant Intelligence initiative, GoldMine is the world’s first cashless automated retail machine that dispenses gold. It is revolutionizing the way one invests in a lifetime of happiness for himself and his family. GoldMine can be placed anywhere, be it in shopping malls, airports, hotels or shops. Gaatha Design Studio took it up as a challenge to help position the product, strategize as per target audience and build the whole brand experience. From the logo to digital interactive screen, pitch deck to introductory video, the focus was always to make the end customer feel secure while investing in gold.

Buying gold can be an anxious process as one is about to make a huge purchase. Thus it is designed physically and digitally to make the whole flow is simple, easy and secure. Physical features, dimensions and the material finish of the automated retail machine is kept in tune with the brand image. Design is kept classic yet functional and elegant yet with strength. While the use interface is made  user-friendly, accessible and clutter-free for fast and secure purchase of gold in less than a minute. 

Through our long-term collaboration, we put together the elevator pitch and introductory video with the right message and right delivery such that in a very short span, it started attracting a lot of investors.